This week Ryan chatted with Michael Wolf, host of The Next Market Podcast. Michael and Ryan discuss the art and science of podcasting. He’s somewhat of a podcast historian (even though the industry is very young), and Michael started podcasting in 2006. He is also a writer and researcher, who has written for GigaOm, CNN, New York Times, Forbes.
Michael shares insights into how to start a podcast, and they chat about the Mt. Rushmore of podcast hosts. Michael talks about some of his favorite podcasters like Bill Simmons, Roman Mars, Ira Glass, The Accidental Tech Podcast (Marc Ament), and Adam Corolla – and what makes them so good.
Michael’s start-up podcast network: Technology.fm, which is a collective of tech/media podcasts to help listeners discover great technology shows. His new podcast is: Smart Home Show, where talks about home technology (think Nest and Dropcam).
Subscribe on iTunes, Stitcher, and Soundcloud
Michael’s podcast: The Next Market Podcast, features “conversations with technology and media makers. Topics include digital publishing, web, investing, podcasting, crowdfunding and pretty much anything else on the frontiers of tech innovation.”
If you want to check-out his Next Market Show (which you should), The Next Market Podcast: http://www.technology.fm/nextmarketpodcast/
Michael on Twitter: https://twitter.com/michaelwolf/
Smart Home Show: http://www.technology.fm/thesmarthomeshow/
What you’ll learn in this episode:
- How to start podcasting
- How to book guests on a podcast
- How to build a podcast business
- Who is on the Mt. Rushmore of podcasting
- The reasons for starting a podcast
- What podcasts to listen to, to learn how to podcast
- The ROI of podcasting
- What is Technology FM
- What’s the Next Market Podcast
Ryan spoke with Andy Baio, one of the greater minds on the internet. 10 years ago Andy launched Upcoming.org, an event-based community, and one of the pioneering social networks. To kick-off the show, Ryan and Andy discuss the rise and fall and now the return of Upcoming.org. This conversation was so awesome, we divided it up into 2 parts. This is “Part 1,” and “Part 2” will be up in the next few days.
Andy’s site was acquired by Yahoo! in 2005, and Yahoo! Eventually terminated the website (sadly for Andy). However, there is a happy ending, during the past year, Andy re-acquired the website, and launched a Kickstarter to re-build his community. In merely 48 hours, Andy reached his funding goal of $30,000, and a month later he raised over $100,000 from Kickstarter backers.
Andy was also the founding CTO of Kickstarter, and he and Ryan discuss the early days of Kickstarter and some of his favorite campaigns (like Cards Against Humanity). Additionally Andy speaks about about the XOXO Festival that Andy founded along with Andy McMillan
The festival has taken place in Portland the past two years. The conference is for: “Artist and makers and hackers of all kind making a living doing what they love using the internet,” as Andy puts it. He raised over $175,000 for the conference, again launching it on Kickstarter.
Andy is an inspiring guy, who has built a lot from the internet, and offline around events. To take a page from past guest, Adam Grant’s playbook, Andy is a true giver who gives to people on the internet. The maker/builder community is a better place with Andy’s projects, and the internet “gives him a hug,” every time his projects get funded.
In Part 2, Ryan talked with Andy, about “Making A Living Doing What You Love,” and how Andy launched the XOXO Festival. The next XOXO is coming up in September, 2014 in Portland, Oregon. and you can register/view the speakers: http://2014.xoxofest.com/ Dan Harmon, Hank Green, and Kevin Kelly. (You can listen to Ryan and Earwolf CEO Jeff Ullrich, talk about Kevin Kelly’s inspiring 1,000 True Fans article on Episode 7 of the Influencer Economy).
Andy chats about how a theme of the XOXO conference is about “going independent” as a creator, and how it is difficult to go independent, often the pros outweigh the cons. When someone by-passes publishers in the book/gaming/board gaming/movies world (all creative industries), it can be incredible to see how far people’s ideas can go.
Ryan asked Andy about creating projects online (Kickstarter or otherwise), without having a large (pre-existing) fan following, and how one goes about that. Or if it’s even possible. Andy said creators with free-standing ideas that are high concept can often succeed, if you tap into a subject that people care about.
Andy sites Indie Game the Movie as a great example of a project where you don’t need a pre-existing fan-base to get off the ground. By inviting people into the story& engaging people through the creative process, you can build a base in the process, like the creators of Indie Game did. (You can listen to Ryan chat with VHX Founder Jamie Wilkinson about Indie Game the Movie on Episode # 8.
On this podcast you’ll learn:
- The story of Upcoming.org: the launch, acquisition and re-birth
- How to leverage the power of Kickstarter
- How to run successful Kickstarter campaigns (Andy’s projects as examples)
- How Kickstarter was founded
- What the XOXO conference is all about (you should sign-up for updates: http://2014.xoxofest.com
- How awesome the internet is and can be for givers
- How to “go independent” and by-pass publishers as a creator
- How Indie Game the Movie, built-up a fan-base and launched a movie with a large (pre-existing) following
- How board games were re-vitalized via crowdfunding
Andy on Twitter: https://twitter.com/waxpancake
Sign-up for updates on the XLXL Festival: http://2014.xoxofest.com
Sign-up for the re-launch of Upcoming.org: http://upcoming.org
Ryan spoke with Michael Goldfine, producer of the ultra-successful film, Camp Takota. The summer camp comedy movie, Camp Takota stars YouTubers Grace Helbig, Hannah Hart and Mamrie Hart. The film was distributed exclusively online, and turned a profit within four days of its release. It is an online film juggernaut based on the passion of their Takota Nation fan base.
Michael’s company Rockstream Studios, produced the film, where it was #3 on the indie film iTunes charts, behind major studio films like Dallas Buyers Club and 12 Years a Slave. Ryan and Michael talked about the dilemma that every person creating in media faces: Do I go traditional or exclusively digital? He elected for digital only, and the film was a massive success – without any initial mainstream attention. It was independently financed, distributed, and marketed.
In this episode you’ll learn:
- The benefits of releasing your movie, book, music album exclusively on digital platforms.
- How to persist in business when you keep talking to people who say “no, no, no”
- How to launch a film or idea, without mainstream press
- How to create your ideas in film, and break into the film industry
- How to create a new business and distribution model for your passion projects
Filmmaker Freddie Wong is on for Part II of his conversation, on the “The Influencer Economy.” You may know Freddie for his popular web series “Video Game High School, which has reached over 65 million views online. To state it simply, it’s “Harry Potter for video games.” Ryan and Freddie had such an interesting conversation, he had to divide it up into 2 episodes. To catch last week’s episode click here Ryan and Freddie sat down at RocketJump Studios, in Burbank, CA. for this conversation.
We talked about what it’s like to run a modern day media company, in the day of the internet. And the conversation takes an unexpected twist when Ryan’s memory runs out on his camera, which we’ll leave for your to listen to. This was one of our favorite chats, Freddie is a true professional when it comes to creating and conversing.
Please subscribe to The Influencer Economy on Stitcher and on iTunes
Find Freddie on Twitter twitter.com/fwong
Find Freddie on YouTube www.youtube.com/user/freddiew
Find Freddie at Rocketjump www.rocketjump.com
Watch Video Game High School www.rocketjump.com/category/vghs
In this episode you’ll learn:
- How Freddie created his crowdfunding perks for Video Game High School
- How to build a community around your video content
- What it’s like getting recognized if you’re a YouTube creator and how accessible YouTube creators are versus celebrities
- How Freddie as victim to inversed digits, and kept getting wrong number calls
- How Crowdfunding really evolved from bands like Radiohead and musicians like Trent Reznor
- What is the real definition of crowdfunding
- Why it’s important to build an online community before you launch a film or any media-driven project
It was a pleasure to have Fula on “The Influencer Economy,” he’s a well-respected DJ/musician/host on YouTube. Flula has over 500,000 YouTube subscribers on his channel and has built a loyal global audience.
Flula shows the power and everything that is right with the internet. He created a video “Flula in Germany” video which found the front page of Reddit, and garnered over 400,000 views. This video was in made in response to his deportation to Germany, which made him sad. However, the video had such a popular online reaction, it propelled him to prioritize making videos on YouTube and the web.
Flula on Facebook: http://www.facebook.com/flula
Flula on Instagram http://www.instagram.com/flula
Earwolf’s Jeff Ullrich joined me on the show to talk about how he launched the Earwolf podcast network, with his business partner Scott Aukerman. We speak about how the role of talent, producer, and entrepreneur are all merging in the world of media. Shows you may have heard of: Comedy Bang Bang, Sklarbro Country, and Jeff’s podcast The Wolf Den, are produced in-house at Earwolf. He also founded The Mid Roll, which is a advertising tool for artists to monetize their shows. Nerdist, Marc Maron’s WTF, and an entire network of shows leverage The Mid Roll product.
We talked about how he got to 1,000 true fans for his early podcasts, how the innovator’s dilemma inspired him to create the business. He’s built a podcast network with over 7 million monthly downloads, and over 10 million in revenue, hope you enjoy the conversation.
The Mid Roll: http://www.themidroll.com
Jeff’s Wolf Den Podcast: http://www.earwolf.com/show/wolf-den/
We Are All Self-Distributors: Talking Aziz Ansari, VHX, & Indie Game the Movie” with Jamie Wilkinson
Excited for episode #5 of The Influencer Economy, with my guest Jamie Wilkinson. Jamie and I had an awesome chat about media, video , and making stuff on the internet. It was so good, I had to divide up the conversation into two different episodes. The chat is a fascinating glimpse into the world of where the film industry.
Jamie is currently the CEO and co-founder of VHX LINK , a direct distribution platform where creators can sell videos, TV, film and content directly to their fans. They are paving the way for creators to connect with their fans, and empowering a generation of artists to generate revenue around their passions.
In the first episode we chatted about VHX, and and early successful project they worked on with the comedian Aziz Ansari. They helped Aziz distribute his comedy special via the platform, which made six figures of revenue within the first day.
Jamie is also the co-creator of Star Wars Uncut and won a Primetime Emmy – for “Outstanding Achievement in Interactive Media Non-Fiction in 2010. The film is an amazing crowd-sourced re-creation of the original Star Wars film.
In This Episode, You Will Learn:
- How to Aziz Ansari and VHX teamed up for his comedy special
- How Indie Game The Movie partnered with VHX and created a blueprint for how to self-distribute a film
- How Camp Takota distributed their movie via their YouTube followings
- What types of risks filmmakers can take to keep the rights to their film
- How the future of film is direct communication and collaboration with the film’s audience
- How to launch a film brand, create a film, and build audience ahead of your film’s release
- How Star Wars Uncut was created and crowdsourced from the community
- How one Tweet can change your career path, and how Andy Baio Tweet’ed the Indie Game the Movie filmmakers about VHX and the rest is history
- That the next generation of filmmaking is fans and creators directly communicating throughout the filmmaking process
Watch Star Wars Un-Cut
Follow @JamieW on Twitter:
Watch Indie Game the Movie, Camp Takota, Aziz Ansari’s Dangerously Decilicious , and many other films on VHX
“Playing Video Games to Pay Your Bills, Inside Gaming AS a Start-up?” with Bruce Greene and Adam Kovic
“Playing Video Games to Pay Your Bills, Inside Gaming AS a Start-up?” with Bruce Greene and Adam Kovic
Adam Kovic and Bruce Green are the hosts of Machinima’s Inside Gaming. The show reaches 7 million views per month, and has built a loyal and staunch gaming following. I was excited to have these guys on the show, as I have known Adam for years, from my days at Machinima. While I have gotten to know Bruce since he joined Inside Gaming 1.5 years ago.On the show, we talked about Adam’s early days at Machinima, where he did everything from building chairs to editing shows. He eventually became the host of Inside Gaming, a show that has now evolved to a mix between “Mystery Science Theater,” and “The Soup.”
The two of them have great senses of humor and we chatted about their day in and day out work for the show. They are modern day creatives in that they are hosts/editors/producers, and have lots of hyphens in their roles/responsibilities.
To succeed in the gaming/YouTube world, we talked about how you have to have passion, and be dedicated to the brand that you’re working for. We chatted a bit about how Adam went to visit gaming jaugernaut and past guest Burnie Burns of Rooster Teeth, and how that inspires his work for Inside Gaming.
We also talk about their loyal audience, how the show gets produced, and how their fearless leader Joel Rubin keeps them forging ahead at Machinima.
In this video you’ll learn: What it’s like working in the gaming industry. how to get a job in the gaming industry, what it’s like working at a start-up, how to work in the YouTube video world, how to get a job at a YouTube company.