DMI coming together at Cashmere Agency as Ryan Williams interviews Ryan Ford

Ryan Ford is the EVP Chief Creative officer, at Cashmere Agency. Cashmere is a lifestyle agency based in Los Angeles that focuses on multicultural millennials and building out communication strategies that can speak to people authentically wherever they’re at online. Their sister company is Stampede Management, and their client list that they advise and manage include Snoop Dog, Riff Raff, Far East Movement and more.

There are a lot of great stories and nuggets from this talk with Ryan. He and I grew-up in Des Moines, IA back in the day. We catch up about our freestyle rap days,the melting pot of our high school, and how that shapes us today.

iTunes: bit.ly/inflpod

Ryan Ford also chats about joining Larry King on his web show, talking about the context of the N-word in culture. This was a surreal moment for Ryan as he talked with Larry King about the word that “packs so much into it.”

Ryan Ford also details how Cashmere, and specifically artists like Snoop Dogg bridge the gap between hip-hop communities and Silicon Valley’s tech companies. Snoop Dogg was the first celebrity on Instagram and their company helps Silicon Valley understand how to communicate with millienials and diverse communities online. Ryan’s company thinks a lot about MMXLII, which is the year 2042 when minorities in America will make-up the majority. Ryan also explains Snoop Dogg’s crowdfunding campaign to provide football equipment to inner-city youth in Iowa. There’s a lot of great stuff in here. The article about Snoop helping Des Moines football:www.desmoinesregister.com/story/news/l…et/17745215/

Support for this episode comes from Trumaker, a new menswear brand that combines ruggedly refined original designs with a modern approach to made-to-measure clothing.  Call for a 30 minute fitting: http://www.trumaker.com

Ryan Ford on Twitter:  https://twitter.com/fordryan

Cashmere Agency:  http://cashmereagency.com & https://twitter.com/cashmereagency

MMXLII  2042  the year minorities in American will be the majority:  http://mmxlii.com

Snoop Dogg’s Video “The Good Good,” partnering with Overstock: https://www.youtube.com/watch?v=dSGisZvvFgM

What You’ll Learn this episode:

• How the Cashmere Agency operates and partners artists with brands and tech companies
• How Snoop Dogg and Ryan Ford’s father partered with Tilt.com to crowdsource football equipment for Des Moines inner-city youth
• That brands can no longer just marketing to one singular group online, and that you must promote diversity as a brand in 2014
• How Snoop Dogg partners with tech companies in Silicon Valley
• How younger audiences communicate and use technology
• How brands and tech companies can reach multi-cultural millenials online
• How Ryan got his start, working in the hip-hop industry
• What makes Des Moines and Roosevelt High School Awesome