When talking to Justin Jackson if there’s one thing to take away – it’s that he’s passionate about in building stuff and shipping products. In one of my favorite movies “Glenn Gary Glenn Ross,” Alec Baldwin has an amazing sequence where he tells his sales team to “Always Be Closing” in a impassioned plea to get the right real estate leads. If Justin were to rally his troops to get any sort of “leads” in business and life, he would focus on “Always Be Shipping,” as his mantra.

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Justin epitomizes the modern media creators embracing The Influencer Economy as he has a day job as a product manager, but somehow manages to executive on a slew of other passion projects in his spare time. I’m not exactly sure how he does it all, and I wanted him to come on the show to talk about all the cool stuff he does, and why he does it.

People like Justin are fascinating as he is a jack-of-all-trades in the media world. He hosts a podcast Product People, that is focused on great products and the people who make them. He also blogs all the time, and keeps his community up to date in his newsletter at justinjackson.ca. All this while working full-time for Sprint.ly.

Support for this episode comes from Trumaker, a new menswear brand that combines ruggedly refined original designs with a modern approach to made-to- measure clothing. Call for a 30 minute fitting: https://www.trumaker.com

Show Notes:

• How you can apply The Milk Shake Experiment to your product marketing
• How to interview and/or not bore well-known people when talking to them
• How to be unique and get noticed when meeting people you find interesting
• We talk about how amazing it is to make stuff and launch products online
• That as creators you need to do a lot of little things, to make really big things
• How podcasting can help you build relationships and friendships with people you may never have met previously
• How side projects can create opportunities and get you hired
• That creating side-projects can show future employers that you are autonomous, have your own creativity, and don’t need management
• How many good things in life start with a beer

Justin’s vitals:

• Product People: A podcast focused on great products and the people who make them productpeople.tv
• Justin’s website: justinjackson.ca
• Justin on Twitter: twitter.com/mijustin

People mentioned on the show:

• Kyle Fox – Product People co-creator – http://kylefox.ca/
• Troy Carter – http:/:www.atomfactory.com/
• Robert Scoble – https://twitter.com/Scobleizer
• Derek Severs – http://sivers.org/
• Jason Fried – https://signalvnoise.com/writers/jf
• Nate Cotney http://ninjasandrobots.com/monsters-and-thieves
• Paul Jarvis – https://twitter.com/pjrvs
• Shawn Blanc – http://shawnblanc.net/
• Patrick McKenzie – http://www.kalzumeus.com/

The Milk Shake Experiment – http://hbswk.hbs.edu/item/6496.html