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Lance Ulanoff is Chief Correspondent and Editor-at-Large at Mashable. He joined the Stories From the Influencer Economy, to detail his work as a journalist and discuss how the journalism industry is evolving in the era of social media.

Lance joins stories from the influencer economy

Lance joins stories from the influencer economy

We also discussed how journalists can build their personal brands on platforms like Twitter & Vine. Lance has covered Apple since his days writing PC Mag, through the current job at Mashable. He also has makes regular appearances to talk tech and products on shows like Fox News, the Today Show, and Good Morning America.

Support for this episode comes from Trumaker, a new menswear brand that combines ruggedly refined original designs with a modern approach to made-to- measure clothing. Call for a 30 minute fitting: https://www.trumaker.com

I asked Lance on the show to discuss:

  • How journalists can market themselves, and find their POV
  • What type of content journalists can create to stand-out in the media world
  • What’s it like covering Apple event in 2014, vs. 1990

Connect with Lance:

  • Lance on Vine: https://vine.co/LanceUlanoff
  • Lance on Twitter: https://twitter.com/lanceulanoff
  • Mashable: http://mashable.com/

What you’ll learn from this episode (Show notes):

  • How Lance uses Vine animations to show the un-boxing of tech products
  • The importance of having a personal brand in social medi
  • The differences between news rooms in the late 1990’s to today
  • What its like covering the Apple iPhone launch events
  • How social media creates real-time news at Mashable
  • What it was like writing 20 page features on technology compared to his
  • The differences between news rooms in the late 1990’s
  • What its like covering the Apple iPhone launch events
  • How Lance connects with Levarr Burton, William Shatner and other influencers
  • How Lance went from writing a column for PC Mag, to creating social media stories at Mashable
  • Lance’s advice to journalism students for “how to get into writing for a living”
  • What’s next for Mashable